Vypr has built a SaaS cloud-based data validation platform that enables manufacturers and retailers to save time and costs on new product development by providing insight into what customers want to see on the shelves.
The company has developed an industry-leading process that combines research into behavioural science with its own well-segmented consumer panel, putting the client in full control and enabling them to test every aspect of their product innovation, from packaging, pricing, and naming to product claims and ranging.
In addition to the primary service of providing near real-time consumer responses to steers, Vypr has developed several additional products, such as: an analytics tool for profiling multiple products within a given category or classification; a function that assesses consumer value perception of products and models pricing elasticity; and a brand sentiment tracker.
Following successful YoY growth and after securing ‘Series A’ funding from Yorkshire Fund Managers, Vypr were seeking a Chief Executive Officer to set and execute the strategy for their next phase of growth and development.
Kevin Cruickshank, Engage PSG Search’s CEO, was retained on the mandate due to his extensive knowledge into the Consumer Insight space. He conducted a full marketing identification, validation, headhunting and referencing process.
Successful completion of the search within bespoke timescales, determined by the client, and appointment of the new CEO.