Demand Generation Specialist

A fast-growing SaaS business is looking to hire its first dedicated Demand Generation Specialist to take ownership of how pipeline is built and scaled.

With strong early traction and investment in place, the business is now focused on creating a more structured, repeatable approach to marketing, moving from ad hoc activity to a clear, data-led demand generation engine.

This role offers the chance to work closely with the founders, shape how marketing is done, and see a direct link between your work and commercial outcomes. For someone early in their career who wants real ownership and exposure, this is an opportunity to accelerate quickly.

The Role

This is a hands-on demand generation role focused on creating awareness, generating interest, and converting that into qualified pipeline. You’ll be working across the full funne, from campaign execution through to lead qualification, while helping to implement the tools, processes, and reporting needed to scale.

You won’t be inheriting a finished marketing function, you’ll be helping to build it.

What You’ll Be Doing

• Plan and execute multi-channel campaigns across email, content, paid media, social, and events

• Build and manage lead nurturing workflows to move prospects through the funnel

• Support the implementation of lead scoring models and qualification criteria

• Drive performance across key funnel stages (MQL - SQL - Demo - Opportunity - Close)

• Analyse campaign performance and continuously optimise based on data

• Implement and manage core marketing tools (e.g. CRM, automation, enrichment platforms)

• Work closely with founders to develop content and messaging that resonates with the target market

• Support the planning and execution of in-person events to generate demand

• Collaborate with Sales to ensure effective handover and conversion of leads

• Coordinate with external partners/agencies to launch and refine campaigns

• Conduct market and audience research to inform go-to-market strategy

What They’re Looking For

This role is less about experience, and more about mindset.

You’ll be:

• Naturally curious and motivated to learn quickly

• Comfortable working with data and using it to inform decisions

• A strong communicator, both written and verbal

• Organised, proactive, and able to manage multiple workstreams

• Interested in how marketing drives commercial outcomes

You may also bring:

• 1–2 years’ experience in marketing, demand generation, or a related role

• Familiarity with CRM and marketing tools (e.g. HubSpot)

• Exposure to B2B marketing and sales funnels

• Experience supporting events or account-based marketing campaigns

What Success Looks Like

• Growth in marketing qualified and sales qualified leads

• Increased demo bookings and pipeline generation

• Clear visibility across funnel performance

• Contribution to revenue through marketing-influenced deals

Why This Role

You’ll be joining at a point where everything is still being built, which means your work will have immediate and visible impact. You’ll work directly with experienced founders, gain exposure across both marketing and sales, and have the opportunity to shape how the function evolves as the business grows.

For someone looking to move beyond execution and into ownership, this is a rare early-stage opportunity.