Head of Sales

Engage PSG is partnered with a UK-based SaaS business entering a new phase of growth following recent investment.

They’re looking for someone who has been consistently delivering in enterprise SaaS sales and is now ready to step into a broader leadership role. Someone comfortable still being hands-on with deals, but also building the structure, team, and strategy around them.

If you’ve worked across complex sales cycles, understand how to navigate different routes to market, and want more ownership over how a commercial function is built, this is that step.

The Role

This is a player-manager role with full responsibility for revenue performance across multiple channels. You’ll lead direct enterprise sales, embedded/OEM partnerships, and partner-led growth—working closely with leadership to shape how the business scales commercially.

Alongside leading key deals, you’ll be responsible for building a repeatable sales engine, developing the team, and ensuring consistency across pipeline, forecasting, and execution.

Key Responsibilities

Commercial Strategy & Growth

• Define and execute go-to-market strategy across direct, embedded, and partner channels

• Own overall revenue performance across new business, expansion, and channel sales

• Shape commercial models, pricing strategy, and value propositions

Sales Execution

• Lead complex enterprise and OEM deals with senior stakeholders

• Manage multi-stakeholder sales cycles from initial engagement through to close

• Build and maintain a strong, high-quality pipeline across all revenue streams

Team Leadership

• Hire, coach, and develop a team of BDMs and SDRs

• Create a high-performance culture with clear KPIs and accountability

• Lead forecasting, pipeline reviews, and sales enablement

Channel & Partnerships

• Develop and grow partner and reseller relationships

• Support co-selling opportunities and joint go-to-market initiatives

• Build scalable partner programmes and onboarding processes

Operations & Insight

• Own forecasting, reporting, and CRM discipline

• Work closely with Marketing on demand generation and campaigns

• Feed market insight back into Product and leadership to refine strategy

What They’re Looking For

• Strong enterprise SaaS sales background, with experience closing complex deals

• Ready to step into (or already operating in) a player-manager leadership role

• Experience selling into both enterprise customers and software vendors

• Exposure to direct and indirect/channel sales models

• Strong understanding of consultative selling approaches (e.g. SPIN)

• Experience working with RevOps, forecasting, and data-led sales processes

• Comfortable engaging with C-suite stakeholders

• Experience in analytics, BI, or data-led platforms is advantageous

• Background in a scaling or early-stage SaaS business is a plus